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While the brand promise is at the center of a good brand management program, the promise needs to be easily recognized by our stakeholders. That’s where visual themes and guidance come into play. The guides listed below can help you produce electronic and printed material that aligns ASPR’s brand promise and makes it easier for stakeholders to recognize an ASPR product when they see it. Once you become familiar with the guides, you can adapt ASPR’s templates to your own products.

List of Files/Resources/Links