The 2021-2024 ASPR Branding Guidelines for ASPR Staff and Contractors can help you produce electronic and printed material that aligns with ASPR’s brand identify and makes it easier for stakeholders to recognize an ASPR product when they see it. Once you become familiar with the guide, you can adapt ASPR’s templates to your own products. The guidelines include information on the do's and don'ts of logo use, including the ASPR and HHS logos, other federal logos, and subordinate logos (BARDA, NDMS, SNS, and MRC). ASPR, HHS, and subordinate logos are provided below. Reach out to ASPR's Division of Communication if you need help securing logos from other federal entitites. All templates referenced in our branding guidelines are also provided below. Some templates you can edit directly; other, more complicated template layouts, can only be edited by ASPR's graphic designer. Each logo and template includes notes on how to use it and adapt it to your needs while staying true to the ASPR look and feel.
The ASPR and HHS logos are the primary logos authorized for use in ASPR products. In addition, individual office or program logos (subordinate logos) are authorized under special circumstances. Subordinate logos include BARDA, NDMS, SNS, and MRC logos. No other logos are authorized. Each logo is available in one of three formats:
PowerPoint Template. All PowerPoint presentations for internal and external audiences must use the appropriate PowerPoint template:
In addition, an ASPR 101 PowerPoint slide set is available for staff to help emphasize ASPR's mission and key priorities. Contact the Division of Communications for the latest slide deck. Feel free to use all or part of the presentation for your purposes.
Certificate of Appreciation Templates. Appreciation certificates are a great way to let others know that you value their time, effort, or hard work. Many ASPR divisions commonly give certificates to FTEs, intermittent employees, and contract staff to say thank you for a job well done. Two certificate templates are provided (Certificate of Appreciation One and Certificate of Appreciation Two).
Outlook Template for Email Signatures. Email messages will include the official ASPR signature block (see 2021-2024 ASPR Branding Guidelines for ASPR Staff and Contractors). All font is Arial, 11 pt. Your name is bold in ASPR blue (RGB: 21, 81, 151). Your job title is in ASPR blue. All other font is black.
Contractors will add “(for [Company Name])” after their job title on the same line. ASPR programs may add their direct website link (e.g., aspr.hhs.gov/cip) below the main ASPR website. Any disclaimers are listed below the ASPR logo.
The ASPR logo is below your personal information. The logo for email signatures is available above for download.
The use of inspirational messages, charming quotes, or unnecessary imagery, such as email stationary, is prohibited. The use of ASPR social media icons below the ASPR logo and before any disclaimer is optional. The use of gender pronouns next to your name is also optional.
Controlled Correspondence. ASPR operates within the Office of the Secretary. As such, all letterhead, memos, business cards, envelopes, and other stationery are branded at the Department (HHS) level. For more information, see the Controlled Correspondence Templates section on the ASPR Portal.
Fact Sheets and Postcards. All fact sheets will be designed using the ASPR fact sheet template. If you do not have enough content to justify a fact sheet, postcards (8.5" x 5.5" on cardboard stock) are often used (see sample postcard). To request a branded fact sheet or postcard, please clear your content through your office's procedures, then send your request to the ASPR Division of Communications. Comms will clear your content for branding and overall key messages, and the graphic designer will format your document. Images for your fact sheet should be sent as an attachment to your request and not embedded in another document. If you need assistance finding appropriate high-resolution images, Comms can help you select an image from our image libraries.
Posters and Flyers Templates. ASPR's graphic designer is available to help you develop posters and flyers. Posters are mainly used to promote an event occuring within the O'Neill or Humphrey buildings and are sized to fit the standard 24" x 36" poster frame for display on a poster stand (see sample poster). Flyers are smaller versions of the posters, usually 11" x 17", placed within offices to promote an upcoming activity (see sample flyer). To request a branded poster or flyer, please clear your content through your office's procedures, then send your request to the ASPR Division of Communications.
Virtual Backgrounds. Microsoft Teams, WebEx, Zoom, and Google hangout meetings are now the norm. This new way of meeting presents a new opportunity to create brand awareness – branded virtual backgrounds. The ASPR virtual background reduces distractions for the people attending the meeting, and is more professional than having your kitchen, living room, and even an unorganized office space in the background. No other virtual background is permitted without approval from the Division of Communications. Download our tip sheet for more information about looking your best during remote interviews and briefings.
For your reference, the HHS Guide to Document Preparation is provided by the Immediate Office of the Secretary and the Executive Secretariat (Exec Sec). This guide includes instructions on drafting and clearing documents for the Secretary, Deputy Secretary, Chief of Staff, and Executive Secretary. The HHS Logo Use Guide is also provided.